I'm a search curator and content creator, which is a sorta fancy way of saying that I care a lot about how people discover and engage with online content.
"What matters to a particular audience, and what do they stand to gain or lose from my decisions? What's at stake?"
These questions are fundamental in guiding my work, ensuring that I first sift through, unpack, and establish the big picture stuff so that I can later live and breathe the details. This two-pronged approach allows me to make strategic decisions that push even the trickiest, most convoluted projects forward.
Check out my work in the menu above and connect with me here: