I'm a search curator and content creator, which is a sorta fancy way of saying that I care a lot about how people discover and engage with online content.
"What matters to a particular audience, and what do they stand to gain or lose from my decisions? What's at stake?"
These questions are fundamental in guiding my work, ensuring that I first sift through, unpack, and establish the big picture stuff so that I can later live and breathe the details. This two-pronged approach allows me to make strategic decisions that push even the trickiest, most convoluted projects forward.
Check out my work in the menu above and reach out to my socials here: